Project Description

Written by Ericka Beckman
Published in Effects Magazine no. 1, 1983

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“The viewer has come to enter into a relationship with the film, giving the film the same attention that events in his life receive, in hopes of getting something in return. In a bad film, the director protects the film, making it a relationship of ‘want’ on the part of the audience, and ‘not getting… In a good painting the image says to the viewer, ‘for you to have me, you must meet me here. And once you have me, you will want me forever.’ From this point on the viewer and the artist commence a relationship of purchasing. Relief is physical and material…

PDF available here

Project Detail

  • Chance's Territory
  • Ericka Beckman
  • Effects Magazine, no. 1
  • 1983