Project Description

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“Beckman’s message is an advertisement for a fictional Japanese corporation, ‘GITSO TRUST,” that is ‘here to help manage America’s future.’ The message, which uses images of tractors standing abandoned in a field and a red sun with the GITSO TRUST logo rising over America, refers to the farm crisis in America as well as the increasing control of technology by Japanese industry. It reminds the viewer of America’s domestic difficulties and the growing influence of Japan on our economy…”

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Project Detail

  • Public Art Fund Presents Ericka Beckman at Times Square
  • The Public Art Fund Inc.
  • Public Art Fund Inc. Press Release
  • 1988